WATCH: John Wayne and the ‘Bonanza’ Cast Appeared in This Epic Coors Light Commercial


Some of television’s most iconic western stars came together in the 1990s giving fans the best beer commercials ever made. It’s a throwback to some of our favorite western families as The Duke himself, John Wayne, joins forces with the Bonanza team in a marriage of classic television footage; technology; an old-fashioned storyline; and a good, cold Coors Light.

And, the result is an awesome one. The cast of Bonanza and John Wayne weren’t around at the time of the development of the commercial. However, technology inserts the western heroes directly into the storyline.

The hilarious ad begins as two rough-looking men barge into a bar. The decidedly intimidating patrons soon notice a couple of cold bottles of Coors light sitting at the bar. The men decide to make themselves at home and drink up the “free beer.”

The men are surly and certainly have no desire to make friends at the establishment. However, the bartender warns the two that they may be pushing their luck.

“I gotta warn you boys, those seats are taken,” the bartender says. A nice gesture no doubt. But it does little to sway the beer-drinking bullies. Then another bar-goer shows up, telling the men that these are “our beers.”

The two large men don’t seem to care, however. And they soon begin to give the Coors light owner a rough time, finally asking “who do you think you are, John Wayne?”

1990s Coors Ad Has Legendary Cowboy John Wayne Doing What John Wayne Does Best

Now, few who watched this commercial back in the day were likely expecting what came next. However, it seems that in a Coors commercial, if you summon The Duke, The Duke shall appear!

“No,” says a familiar voice off-screen.

“That would be me,” the commenter continues just as we see John Wayne step into view.

However, one of the beer thieves doesn’t see the iconic cowboy just yet and he responds by saying “yeah right, and I’m Ben Cartwright.”

“No, he’s over there,” says the bar-goer whose beers have been stolen. Sure enough, the camera pans to the other end of the bar revealing the familiar faces of the Bonanza cast. That’s right, Ben Cartwright and the rest of the Bonanza clan including Lorne Greene, Michael Landon, Pernell Roberts, and Dan Blocker are all standing tall. Looking as if they have just stepped off the Ponderosa Ranch.

Well, soon the barroom bullies realize that their ill-tempers have no place when sitting in a bar with John Wayne and the Cartwrights. So, they offer to buy a round of beer for the house. A happy ending for all.

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